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10 Business (business coaching training) Writing Blunders You Can Easily Avoid

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By imranpathan

 Here are ten types of sentence blunders to avoid if you want your reader to get what you mean and not have to stumble through what you write.

1. Run-On Sentences. You know the ones: they drag on and on, packing a paragraphs worth of details into a single sentence. Short sentences are easier to understand than long ones; they provide information in bits and pieces instead of a flood. In most business writing, aim for an average sentence length of 20 or fewer words. Note that this is an average, not a ceilingthe best writing contains both long and short sentences to keep it interesting.

2. Pompous Sentences. Many business writers use a phrase or a whole clause when a well-chosen verb would be much clearer. They do so to try to make themselves appear more knowledgeable or articulate than they actually are. Dont fall prey to this error by using big words or trite expressionskeep your writing at the level of your reader.

3. Overloaded Sentences. Such sentences are bloated with excess words. The passive voice is a common culprit, adding unnecessarily to the word count. Redundancies are also to blameverbose phrases can usually be replaced with one or two words, making your sentences concise and meaningful.

4. Undue Enthusiasm. An occasional intensifier lends emphasis, but using too many can ruin your writing and give the impression that youre not being genuine. Otherwise, you come across like the literary version of a game-show hostwear that grin too bright for too long, and it will lose its meaning.

5. Crowded-Together Sentences. Many writers tend to try to connect a series of related sentences with conjunctions such as “and” instead of ending each with a period. In many cases these sentences can be improved and shortened by using only one subject.

6. Hedging Sentences. It is tempting to insert “it seems that” or “there appears to be” in your sentences in order to avoid stating a judgment as a fact. But when you have too many such hedges, particularly in the same sentence, you arent really saying anything. More often than not, your reader will know what is fact and what is inference.

7. Slow Starters. Starting a sentence with “it is” or “there are” simply delays getting to your point. Compare: “It would be appreciated if you could send the files immediately,” versus “Please send the files immediately.”

8. Nonparallel Sentences. Two or more similar (parallel) ideas should be presented in the same pattern, whether within sentences or between sentences. Lack of parallelism creates an awkward style. For example, the clauses in this sentence are not parallel: “Mr. Reynolds dictated the letter and next he signed it, and left the office.” Compared that to this: “Mr. Reynolds dictated the letter, signed it, and left the office.”

9. Awkward Pointers. To save words, business writers will often point readers attention backward with expressions like “as mentioned above,” “the aforementioned,” “the former.” “the latter,” and so on. Doing so is a distraction to the reader and is usually unnecessary. If a reference does need to be made, its better to name or restate the specific thing being referred to.

10. Misassembled Sentences. A misassembled sentence is one in which an element is in the wrong place. The most common misplacement is at the beginning of the sentence, creating a “dangling modifier.” Take this awkward example: “Walking the office, a red sports car passed him.” Moving the modifier is an easy solution here: “A red sport car passed him while he was walking to the office.”

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Business Coaching Information From A Professional Source

Turn browsers into buyers

By Smallcapital

 

Using the Internet as a platform for growth is the quickest (and sometimes easiest) way to achieve three goals at once. You generate exposure to a massive global market and can create more effective and efficient communication with less resources. You can also automate much of your customer service, strengthening relationships and ensuring your products are available 24 hours a day, seven days a week.

But the only way to build on this success in a sustainable fashion is to constantly monitor the effectiveness of your sales and marketing efforts. By assessing return on investment you can establish what you need to be doing differently in order to achieve your objectives.

Virtually every aspect of online marketing is measurable. This includes revenue, profits, new and repeat customers, order size, product information, shopping cart abandon rates, click-through statistics on online advertisements and even the receive/read rates of your online communications. The bad news is that most companies dont bother, and therefore never know how much or how little online tools are supporting their business.

Start measuring your own return on investment by asking the following three questions:

1. What is the goal of your website?

Your website should support your broader business aims. These might include, among others:

• Generating a specific number of sales.
  
  
• Generating a specific number of leads.
  
  
• Creating awareness of, and stirring interest in, a product or service.
  
  
• Informing and/or advertising the public.
  
  

2. What value can you place on each goal?

If you are selling products online this is an easy calculation. Establish your profit per sale, on a sale-by-sale basis. If you have a sales force, its still fairly simple. Determine how many Internet leads convert to customers, and the average value of those customers. Then multiply the two.

3. Can you measure this goal in numbers?

For example, you can track the number of times a specific page or file is viewed using website traffic-analysis software. You can also track what time and where your customers entered the site, and where referrals to the site originated. In this way you can predict when people are most likely to visit your site, which pages interest them most, and which banners, links or portals are generating the most traffic to your site.

Once you know this, you can focus more effort on those channels that yield good results and less on those that dont.

E-commerce Dos and DONTs

DO make the site compatible with more than one web browser. Test your site and system with other browsers. Some tweaking may be necessary and often these are very simple or minor fixes.

DONT underestimate concurrent traffic. Plan for the peak traffic periods when there are many users converging on a site simultaneously.

DO offer information on competitive products. If you give visitors the information they need to make their decision, you will attract more shoppers and generate more sales.

DONT make your online store a standalone orphan. Make it work with other sales channels like mail-order catalogues, phone orders or face-to-face contact.

Build trust

Consumers and business shoppers alike are increasingly turning to the Internet to comparison shop, check availability and to save time. Security, however, makes them cautious. Beef up your security and tell your customers all about it. Build trust by:

• Supplying detailed product descriptions.
  
  
• Providing clear returns policies or warranties.
  
  
• Providing good customer service when something goes wrong.
  
  
• Supplying lots of information about your business, such as a phone number and business address.
  
  

Be a friend

Customers feel more comfortable about buying online if you establish a bond with them. Heres how to do it on your website:

• Create an email address specifically for customer comment and make sure you are able to and do respond quickly.
  
  
• Create a way for customers to track their orders once they are shipped.
  
  
• Create a series of auto-responder email messages to thank customers for visiting your site, to offer an incentive for a further sale, and to confirm shipment.
  
  
• Send newsflash emails to announce new products or price deals, or create a regular email newsletter.
  
  

This Article is written by an expert at Small Capital. Small Capital provides all important information for small business owners. Small Capital shares expert and professional knowledge of the local market and business environment. Find information related to marketing plan examples/samples, selective marketing strategy examples and business listing websites.

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Saturday, August 29th, 2009 at 5:10 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.