A Guide to Promotional (business coaching services) Items
No commentsBy Keven Leach
Promotional items as corporate gift is one of the best ways (not to mention, most popular) to promote your company and product or services you offer. It is the medium by which you could place your name and sales message to anyone without directly giving your actual product or services away for free.
Promotional Item may be a keychain, ash tray, office supplies, paper products, apparel, home decorations, sports gear, and so on.
Promotional items aim to attract costumers, increase sales, introduce a new product to as many people as they can, and stimulate the interest of people in the manner that will convert them to become costumers. For most businesses, promotional items are their link with their costumers. Without these promotional items, keeping the company or brand name on every eye and hand of people for the longest possible time and in the cheapest possible way is difficult since a 30-second television ad costs millions of dollars and may not be seen by many.
Promotional items are indeed business savers and are vital part in business marketing.
Some of the characteristics that promotional items must have:
1. The promotional items should tell about the company.
Promotional items often have the company’s name, tag line, and logo. Sometimes, when the company is well-known, the logo is sufficient to achieve the goal. Promotional items can be as small as a ball pen and as large as an umbrella. But regardless of the size, promotional items should possess its purpose of making the company or the product known.
2. The promotional items should be related on the product or company.
Promotional items remind people of the product as well as its role. The items should be related on the name of the brand or the type people that the brand caters. For example, you can often see ash trays with cigarette brand on it; lighters are often used by cigarette companies as well since ash tray and lighters are used along with cigarette. Easy recognition and association of the promotional items to the product of the company are the aims why it is important that the promotional items should be related on the product or company. There are several other examples like golf umbrellas for golf equipment; key chains for car manufacturers, coffee mugs for coffee outlets, and so on.
With this regard, the promotional items should not be in contrary with the company’s or product’s services.
3. The promotional items should have the right logo size
One big, and unfortunately, very common mistake of some companies when they make promotional items is the inappropriate size of the company’s name or logo in relation with the size of the item. For example, a big print of the company’s name or logo at any portion of t-shirt should make the person wearing it a walking billboard. As tempting as it may be, an obvious advertisement is not acceptable to many consumers.
4. The promotional item should have good quality.
Consumers or clients respect the product or the company if the company gives respect to its name and its products. Meaning, if the logo or name of the company is seen on a low-quality promotional items, consumers may have a second thought of patronizing it. A promotional shirt with substandard quality of fabric can degrade the dignity of the company or product printed on it.
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What Is Digital Marketing
By Carson Ray
Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards.
Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital marketing traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push.
Pull digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content .The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click through rate can be considered which give details about the number of clicks the message received. This is be done by enabling the click though tracking during the campaign, which records the information.
Push digital marketing technologies requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient. Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could be traced. But when sending this king of message, certain criteria should be met as the SMS and emails sent are monitored. If the marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam. Bigger consequences involve marketers getting blacklisted temporarily or even permanently. The number would be blocked and they won’t be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an email marketing system.
Both forms of digital marketing should be used in consonance to achieve positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text, but animations, audios and videos. There is a possibility of using pull and push message technologies in conjunction like the email sent to a potential customer can have a URL or a banner ad, which on clicking downloads information. If there is enormous group of people to be reached via email, Email service providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam.
Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have been passed to protect the customers from unscrupulous marketers who would go to any extent to promote their products or hackers or spammers who have a bad intent i.e. like harming the computer or installing adware, spyware on people’s computers.
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Tuesday, September 22nd, 2009 at 1:10 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
